France is one of most important markets for KYMCO around European countries. In order to provide a high quality of sales service for France local dealers, KYMCO had well established a new sales company in Luxembourg – The KYMCO Lux S.A. on 1st Feb. 2008. KYMCO own the well brand reputation in France since 1999. To stand on the second place of 2009 KYMCO overseas market share, France market has the great potential to upgrade market share for the new coming years. Aim on the 2010 year goal, KYMCO launch series of new models for France marketing even for the Europe local styling to satisfy with the local marketing.

For the year 2010 new models launch sales activity, KYMCO LUX S.A. invited professional moto and ATV magazine presses from France and Belgium to join the new models announcement and test riding activity in Provence France. These magazine press including Quad Passion, Quad Magazine, Le Monde du quad, Quad Pratique, Moto 80, 125 Magazine, Scooter-station.com, Motorrijder and Caradisiac.com. KYMCO LUX S.A. pay high expectation to the 2010 new models, because KYMCO was the pioneer who kick off the “On Road ATV” market and made it a well development in France. To take the test riding activity in Province should be facing the most stern hill terrain and unusual situation so that all new models can made a good performance and to prove KYMCO high quality as well.
The 2010 new models that shown in the activity included MXU 300 R, MAXXER 400-2WD, MAXXER 450i, MXU 500 EFI-IRS, Dink Street 300I-ABS, Xciting 500…etc. All of the press gave these new models a high class of evaluation about the outlooking, horsepower, easy control and equipment. Especially to the new launch of fuel injection models, MAXXER 450i and MXU 500 IRS EFI, are very important for KYMCO ATV with fuel injection system. To the new launched of big scooter, Dink Street 300i -ABS and Xciting 500 Ri –ABS, are the best announcement of KYMCO to join with the big capacity markets.
KYMCO LUX S.A. knows that above new models will make KYMCO brand image have a great improvement. And it is expected to provide some help for the sales activity and to enlarge market share in France and Belgium.