|Israel Agent Ofer Motor and Domestic Journalists Visit KYMCO|
Under the invitation of KYMCO, Israel agent Ofer motor and Israel’s domestic journalists visited KYMCO in Taiwan and Chang Zhou Kwang Yang (one of the KYMCO’s factory in China) from 14th to 20th in May. During the visit, all visitors were deeply impressed by KYMCO’s R&D, production assembly line, quality control and global marketing service.
Israel is one of the most important markets of KYMCO in Middle East area. During the past few years, Ofer motor successfully had expanded on the service net–work since 1993 and had well promoted to improve the market share year by year. In 2007,Ofer motor’s sale performance on scooter and ATV increasing 46% compared to the year 2006. By now, KYMCO owns the market share around 35% and stand at the top of Israel market. In addition, KYMCO’s product Heroism 150 and Grand Dink 250 were chosen by the government for police and administration public service use.
In order to provide a well understanding of KYMCO Group to all visitors, KYMCO not only arranged the factory tour and interviewed with the managing directors, but also the new product test ride. After the interview, all the visitors got a very clear idea on KYMCO’s philosophy of design and Global marketing strategy in the future. And through the new products test ride in KYMCO’s course, including MYROAD 700i, Xciting 300Ri, Xciting 500Ri, People S 300i, Sento 50/100, MXU 400 and KYMCO UXV 500. All visitors were highly satisfied with new model’s styling design, excellent engine performance and confident that KYMCO will keep great progress for the following years.