|Baja Espana Aragon ATV Rally|
A renowned brand and products satisfying the world market are keys to successful marketing strategy. KYMCO has been working on flexible marketing strategies for the world market and its products are optimally responding to users in different regions with different demands. Its GRAND DINK 250 scooter is available for the European market and the finely designed VENOX250 is sold and well accepted by users in Europe and other regions with outstanding revenues. At this time, KYMCO is working on its ATV products for both the vast American market and the growing market in Europe.
The first ATV model KYMCO launches is the MXer Series with excellent sales in 2003, especially in Europe. The latest KXR series is the first Sports model for KYMCO and it is available in 50cc, 90cc and 250cc.
In view of the booming sales of ATV - MXer models this year, KYMCO MOTO ESPANA, KYMCO’s agent in Spain is confident in its first sports ATV – KXR and is sending a racing team for the 20th Baja Espana Aragon ATV Rally, which was held on July 19, 2003. Because of the challenging nature of the rally, the participants in the Paris-Dacca rally as a warm-up event consider the Baja Espana Aragon leg
The racing team consisting of 8 members was the largest one in the event. The 6 ATV models were either MXer 150 or KXR 250 – the first 250cc models ever to participate in the history of the race. The team members were all confident in finishing the race.
As race is the best test, presence in the rally meant a big challenge to both KYMCO and the racing team, although we received a large amount of useful and substantial information.
Baja Espana Aragon ATV Rally is a challenging race, as usually only half of the vehicles complete the rally. Despite of this, KYMCO had set its target of winning the race while becoming an energetic team of high spirits.
After the 700km rough road test, both MXer 150 and KXR 250 performed perfectly with their zero failure, as MXer 150 and KXR 250 scored 15 hours and 46 minutes and 12 hours 43 minutes respectively.
The outcome of the rally suggests that the KYMCO racing team was successful and KYMCO has premium quality. Sales of the KXR series will surely boom.