Kingdom of Sweden, is one of the KYMCO’s big markets in North of Europe. Since the year of 1989, thanks to KYMCO Sweden Agent, ISAKSONS, contribute to the local marketing, KYMCO has well-known brand reputation and well selling in Sweden. Compare to the same period order data of 2006, ISAKSONS place an order for 2007 from January to October had make a great increasing to rise up to 50 %. Based on the rapid magnify marketing, ISAKSONS estimate the order quantity for 2007 should be reached the target of increasing more than 50 %. ISAKSONS then set the marketing plan for 2008 to make KYMCO become the top one brand in Sweden marketing and to enlarge the marketing share as well.

Focus on the 2008 marketing plan, ISAKSONS well prepare serials of activities to support the plan which is included an activity of visit to KYMCO Taiwan Headquarter. ISAKSONS will invite local dealers who are good relationship with local media to visit to KYMCO Taiwan Headquarter, to show the best product quality and to demonstrate the state of art of KYMCO 2008 new models, to increase KYMCO’s recognition and dealers confidence in Sweden. On the other hand, due to great success on MXU 500 test riding promo activity in 2006, ISAKSONS plan to extend the test riding promoting activity to promote the 2008 new models that including the B&W Sport 50 scooter and some other new models.

During the period of visit, KYMCO Overseas Sales Division will arranges serials of activities to support this great event. KYMCO believe that best quality is the best policy of marketing guarantee. KYMCO do have the confidence to achieve the obligation. Not to mention about ISAKSONS to get the best improvement to make 2008 sales plans come true.